for advertising and push it forward into june and july to define him in the battleground states. other candidates, bill clinton in 1996, did the same thing. this was a real gamble. but it really paid off. the romney folks are never able to recover. the definition that the obama people had established with the dominant one in the campaign. host: this is from "the boston sunday globe." and then the piece goes on to say, looking back, to your point, the candidate never defining himself. and then overestimating his ground game. guest: on the ground game side, they were worth about their own bravado about their own organization. part of it was, i think, a genuine ignorance about what president obama had going on. the romney campaign had a triple a round game. obama campaigned out a ground game that was led the 1927 yankees. it was up against a perhaps all-time great ground game. i do not think the romney folks appreciated that. a lot of the post-mortem pieces that we have done, talking about the obama ground game -- part of it is self-serving, as it masks some of their own problems -- but still, you h